In 1991, the founder understood clearly the low end but with good quality fishing products would be the global future tendency. He started to pursue a virgin place where had cheap labors, namely the present has name of industrial workshop of the world – China. He decided to shift the factory from Taiwan to Yangzhou, China which was the first corporation Taiwan invested. The people there were simple and friendly; it was the reason the founder to establish the reel factory there. In the meantime, established Taiwan's Main Corporation named JiuYu who is responsible for the business, development, and financial services.

The initial period production still was by more preliminary OEM Spinning Reel product primarily. We provided in a Taiwan plant production has been originally cheaper than 1/3 price to offer our customers, and to have the competitive ability in the fishing marketing. Is unceasing diligently and the innovation in our excellence co-workers, we have developed the omni-directional products to meet with different market demand step by step. Now we had many kinds of different Fishing reel products, such as Spincast, Baitcast, and Fly Reels. In recent years, we have voluntarily researched and developed the Convention Salt-water reel. At the present stage, we are devoting to the development of CNC machined Fly and Trolling reel.

Considering the fishing equipment combination would be advantageous for fishermen, the founder set up a new manufactory specially to produce the fishing rods in 1995. Our partner, Berkley, with our technology cooperation, guided us to enter the unfamiliar field. Because of our business has been growing up day by day, the old workshop has insufficiently used. In order to expand the production line, we moved the rod factory to the new industrial district in November, 2004.

Along with new equipment and technical introduction constantly, today, we are concentrating the high-quality product development. Our goal is to satisfy the consumer by providing the excellent in quality and reasonable in price products.

In information technology century, our 20 R&D engineers filly utilize advanced 2D & 3D software to create various new fishing product designs and provide artwork design service. Most of our customers appreciate R&D technicians' efforts and services to their products carried out.

We extremely take development engineers' specialist training, and participate in global fishing tackle show to have the display to gain the newest information about the fishing technology development. We are, therefore, able to promptly provide customers adequate information and the accurate, creative product design in order to meet the fishing market demand.

To face the competition among different fishing market, we realizes that the provision of high-quality, low-cost products and enthusiastic services to our buyers is the utmost importance of policy for now and future. We have been also devoted to the study of high-level reel and rod products with our buyers. Some products have been carried out successfully with ongoing study and effort of all of our staffs, and they have got good responds from our buyers.

With Jiu Yu's 20 years experience in fishing product design and production, numerous OEM and ODM projects on rod, reel and accessory projects of AbuGaria, Berkley, Mitchell, Fenwick, Penn, etc. that have been completed smoothly due to our professional and quality ODM/OEM service. Most of customers, therefore, earn the competitive advantages with the effective reduction of the TSC (Total System Cost) and time-to-market.

For OEM manufacturing service, we'll offer extensive production composed 180 advanced machines. You are welcome to have own products base on original products or through upgrading and/or modifying part components of original products.

For ODM manufacturing service, we'll furnish complete customized design and manufacturing with all your fishing market real demand. We are, therefore, cordial wish to understand your real needs and have your ideas that will help us to give you more specialized assistances for creating mutual benefit.

Jiu Yu can offer you good service:

• Professional and Excellent Products
• Relative Consultant Service to Fishing Products
  
  • Provides specialized analysis of current trend fishing tackle products for your market.
  • The proposition of diversified technology information enables you to have a more thorough understanding regarding the fishing tackle products.
  • Provides OEM/ODM project more specialized assistance t to expend your business successfully.
  • Professional analysis and discussion on your future business operation policy.
• Good Communication and Quick Feedback
• On Time Delivery 
  Your volume order will be delivered safely on time with our efficient management and sufficient capacity. Our Lead-time is 70 days for the first order and 45 days for repeat order.
• Products & Cosmetic Design
  Our designers provide an excellent design service to present outside look of your products with your own brand design on the reels, rods, printed boxes, clam pack…etc.
• Provide Specialized Analysis of Current Trend Rod and Reel Products for Your Fishing Market Demand.
• Offer Diversified Technical Information on the Reel and Rod Products for You to have more Understanding of them.
• Give a Specialized Assistance in Your New OEM/ODM Project to Successfully Enlarge Your Business.
• Professional Analysis and Discussion on Your Future Business Operation Policy.